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Franchise Overview

Contents

Introduction

Welcome to Bright Minds franchise business opportunity.

This overview introduces our business and its strengths, and outlines the dynamics of our Franchise System.

Bright Minds has been in operation for over 5 years, with a proven track record of sales success and business development. We have extensive experience in training, and running Bright Minds has been both professionally and personally rewarding.

Over the years, with the benefit of first-hand experience and the know-how, we’ve fine-tuned our business systems, services and marketing initiatives. Bright Minds has been ready for expansion for some time, but day-to-day responsibilities in our existing operations make effective management of more company-owned branches difficult.

Franchising Bright Minds is the answer. Through a thriving network of franchises, the business can grow and prosper, built on the solid foundation of success and experience. Together we can serve more customers, increase public awareness of our brand and maximise marketing campaigns.

Franchising is a great way to join a successful organisation while still enjoying the freedom of owning your own business. We are confident that Bright Minds is an opportunity you won’t want to miss.

Ahmed El-Sayed

Executive Chairman

Bright Minds Training Centre


Our Company

It is with great pride that we present Bright Minds, which has been the benchmark in training for the last two years in Egypt.

Bright Minds offers high-quality training centered around the present and future needs of the job market.

If your objective is to maximize your chances of professional success through the acquisition of new skills, your satisfaction is our top concern.

We have assembled an experienced team of professionals in their respective fields who have contributed to develop highly interactive and effective methods of training.

WHAT WE DO

We are involve in the training process with its different fields


OUR VISION

Bright Minds seeks to be the leading pioneer in the training and qualifying youth in the Arab world and to be a world known training centre. It is our mission to provide our customers with the highest quality service by designing superior and unique plans with the support of professional trainers and strategic management. We seek to open a chain of Bright Minds throughout the world through franchising.

Bright Minds is Egyptian's largest training centre. Bright Minds has built a reputation as the leading training centre of superior training programs and professional trainers. We also train and develop trainers in other centres that consistently produce quality with excellence. We stand out as leader in our business in the way we have perfected the business of training.

The Market

Bright Minds Franchise operates in a dynamic and evolving marketplace. Consumers are presented with many options for training and we see a growing interest in different fields of training and contemporary theories that address the need to be qualified and yet unique in identity. We find our customers desiring the qualification that is Egyptian and yet global in application.

Bright Minds addresses this gap in the market by providing a more comprehensive training coursers that address the various needs of the different segment of the market employment. Our customers would also not have to worry about quality as we provide a consistent updating with our quality policy which is to provide excellent quality training coursers that satisfy our customer needs.

We also believe there are other areas of the market that would benefit from our services which we have not yet targeted. For example we see huge potential in offering our training coursers to the markets which are looking for professional tainting that meets the job market needs.

WHAT MAKES BRIGHT MINDS DIFFERENT IS:


The Opportunity

As one of the key strengths of Bright Minds franchise is the simplicity of its system, applications to become a Franchisee are welcomed from people with a variety of business backgrounds.

FRANCHISEE EXPERIENCE

Bright Minds Franchise seeks prospective Franchisees with a background in training, business management or marketing. Above all, we value a proactive attitude and a willingness to learn our business and develop the skills necessary to succeed.

Full training and ongoing support is provided, ensuring that Franchisees run their business operation in a smooth and effective way.

FRANCHISEE ATTITUDE

Our Franchisees represent our brand, and are expected to serve customers in a positive, professional manner.

The right attitude is a key requirement. A positive outlook is crucial to building and developing a successful business. Your attitude as a Franchisee is communicated to customers and reflects on both your own business and Bright Minds Franchise as a whole.


Key Personnel

Ahmed El-Sayed

Executive Chairman

10 years of experience in administration and management.

A team of key personnel work closely with Ahmed El-Sayed to manage and support our Franchisees. Each member of our team has an in-depth working knowledge of our business, and can both answer general queries and advise within specialised areas of expertise.


Abd El-Hameed Faiz

Director of Studies

10 years of experience. He has vast experience in designing Programs starting from Egyptian universities to British training centres.


Hazem Al-Didi

Financial Manager

10 years of experience and in charge of Finance & Accounts


Tarek Mostafa

IT Manager

10 years of experience and in charge of IT

The Business

The basic operation of Bright Minds franchise is straightforward, with clearly defined objectives, daily functions and responsibilities.


OBJECTIVES



DAILY FUNCTIONS



RESPONSIBILITIES


Initial Training

Bright Minds Franchise understands that training is essential to a successful Franchise System.

Initial training introduces Franchisees to our business system, providing the hands-on skills and knowledge base they need to begin working in a professional and organised manner. In addition, an experienced Bright Minds Franchise staff member will work alongside Franchisees in their own premises for an agreed period of time.

Training comprises the following:

Company Background

The philosophy behind the Bright Minds Franchise operation, its positioning in the marketplace and how the business has developed.

Company Services

The different services that Bright Minds Franchise carries from exclusive training coursers to the professional customer service

The Bright Minds Franchise approach is to give exceptional service, dealing constructively with common problems and maintaining corporate standards.

Business Planning

The fundamentals of business planning, how to apply them to your business success, and what the Franchisor expects of you.

Corporate Identity

Understanding how we protect, manage and promote our brand, including rules on using the brand name and trademark.

Marketing, Advertising and Public Relations

Using our advertising approval procedures and taking advantage of national and local promotional initiatives.

Internal Communication

Procedures for establishing and maintaining excellent communication with the Franchisor and other Franchisees.

Sales Processing

The basics of dealing with payments, deposits and accounts.

Administrative Processes

Guidelines on administrative tasks such as preparing monthly reports, banking, tax, placing advertisements and maintaining records.

Staff Management

Strategies for working together successfully, developing a team environment and managing employees.

Cash Flow and Credit

Inside knowledge and practical ideas on basic financial management within Bright Minds franchise.


Ongoing Support

Bright Minds Franchise offers ongoing support to Franchisees to help them in both the day-to-day operation and long-term development of their business.

Support services include the following:

Accounting System

We help you manage your bookkeeping: simply summarise key financial information on a weekly and monthly basis and forward to our head office.

Business Analysis and Advice

The Support Office answers all your business questions and carries out regular business analysis of Franchisees operations as required.

Marketing and Advertising

While Franchisees are responsible for advertising to find their own leads or referrals, advice and resources are available from the Support Office for the promotion of franchises, as well as updates on ongoing marketing programmes.

Clarification

Support Office staff are on hand to clarify and explain any aspect of the franchise manuals, Bright Minds Franchise’s business systems, and its services

Updates

Bright Minds Franchise’s commitment to innovation and development means we are constantly developing new ideas, strategies and programs to keep us competitive. The Support Office oversees the revision and updating of all franchise manuals and business documentation, ensuring all Franchisees and their employees are informed and up-to-date.


Professional Development

The Bright Minds franchise System is based on a proven business model designed to build market share, awareness and penetration.

We have carefully structured our Franchise System to direct and support Franchisees, ensuring increased business, effective marketing and higher profitability for all.

BUSINESS SYSTEMS

Bright Minds Franchise’s business systems and procedures have been refined to reflect our experience, and communicate best practice to Franchisees. Easy to implement, these systems include guidance on business planning and evaluation, accounting, advertising and marketing, interacting with customers, communication, staff management.

BUSINESS RESOURCES

Our business systems are documented in comprehensive franchise manuals specifically designed for Bright Minds Franchise by a professional franchise management consultant: an Operations Manual, Company Branding Manual and Training Manual.

OPERATIONS MANUAL

  • Introduction and Manual Use
  • Prior to Opening
  • Operational Check Lists
  • Customer Care
  • Administration
  • Business Planning
  • Franchisee Support and Communication
  • Exiting the Business
  • Standard Forms
  • Employee Manual
  • General HR Policy
  • Outlet Operations
  • Product Lines
  • Approaching Corporate Client


BRANDING STANDARDS MANUAL
  • Introduction and Manual Use
  • Corporate Identity System
  • Corporate Communication
  • Advertising
  • Uniform and Packaging Materials


TRAINING MANUAL

  • Basic of Training
  • Initial Training
  • Sales
  • Customer Service
  • Coaching Skills
  • Facilitating Effective Meeting
  • Leadership
  • Merchandising

Working as a Franchisee

YOUR BUSINESS

Each Franchisee owns their own business. You are not a partner, employee or shareholder in the Franchisor’s business. While the Franchisor is not responsible for you achieving a given level of profit or return on your business, Bright Minds Franchise offers you all possible support, advice and mentoring to help you succeed. Ultimately, however, Franchisees must be diligent, committed and dedicated to growing their own businesses.

FOLLOWING GUIDELINES

Under the terms of the Franchise Agreement, Franchisees are obligated to use the business systems documented in the franchise manuals.

OUR FRANCHISE SYSTEM

Bright Minds Franchise System ensures that each Franchisee has an exclusive territory and is not working in competition with any other Franchisee. The health and prosperity of each business strengthens the Bright Minds brand. A growing number of successful franchises means greater marketing and advertising power, more brand awareness and market penetration, new and improved systems, and more team members to share knowledge, ideas and strategies.


The Investment

The following are the investment requirements of Bright Minds Franchisees:

BRIGHT MINDS FRANCHISE INVESTMENT PACKAGE (MINIMUM)

Franchise Fee 40000 LE
Includes the following:
   .Initial Training Programme
   .Full set of Franchise Manuals
   .Rights to Intellectual Property for 2 Years
   .Rights to Business Systems for 2 Years
* Initial Stock 60000 LE
Annual Percentage 30% of the net Profit
Total RM 136000


These figures represent minimum amount required for investing into Bright Minds Franchise. Actual costs will vary depending on physical size, condition of the premises and its location.

Ten Reasons to Franchise

  • Franchises have a greater success rate than independent small businesses.
  • Franchise finance is easier to gain than independent small business finance.
  • Franchises offer an established brand name and market presence.
  • Franchises offer an easy entry to a given business and are immediately competitive.
  • Franchises are safer in uncertain economic times.
  • Franchisor has a stake in the Franchisee’s success.
  • Franchisor provides training and ongoing support.
  • Franchises offer simplified and pre-researched buying procedures.
  • Franchisors ensure that each Franchisee has an exclusive territory.
  • Franchisor and Franchisees are working towards common goals.


Why Choose Bright Minds?

  • Establish since 2005
  • Quality and unique training coursers
  • Proper management and good system
  • Exclusive supply and backed by own training programs
  • On going research and development.

Further Information

Further information on the Bright Minds franchise investment opportunity is available.

The next step is a request for the Disclosure Document. As this contains commercially sensitive information, you must first sign a Confidentiality Covenant and pay 10% of the franchise fees which is equivalent to 13600 LE. The reservation fee paid is non-refundable but may be applied against the final amount of the franchise fee to be paid.

Please contact:

Ahmed El-Sayed

Franchise Executive

Bright Minds Training Centre

Tel: + 20233387027

Fax: + 20233387028

Mobile: + 20100087510

E-mail: info@brightmindscentre.com